GoDaddy is the official sponsor for ICC World Cup:
GoDaddy Inc., the company that manages internet names and registrations, on Tuesday, announced that it had signed a partnership with the International Cricket Council as an official sponsor of the ICC Men’s Cricket World Cup 2019. This is GoDaddy’s first sponsorship deal with the 12th edition of the global sports event scheduled to be hosted by England and Wales between 30 May and 14 July.
Sports marketing experts estimate the size of GoDaddy’s sponsorship deal to be $2-3 million.
“ICC World Cup provides a unique opportunity because two-thirds of the world’s population, including India, will watch the event. We are focused on growing in tier II and III towns, where the next wave of 200 million internet users will come. We want to use the ICC World Cup to both engage with customers and promote the benefits of coming online,” said Nikhil Arora, managing director, and vice-president, GoDaddy India.
In India, GoDaddy has been associated with cricketer MS Dhoni with his ambitious venture.